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Home > News > Company News > Xiaomi becomes No.1 wearables .....

Xiaomi becomes No.1 wearables vendor

  • Author:Ella Cai
  • Release on:2017-08-04
Xiaomi captured 17%  marketshare in the 22 million unit wearables market in Q2.and became the world’s largest wearables vendor, overtaking Fitbit and Apple, says Strategy Analytics.

“Global wearables shipments reached 21.6 million units in Q2 2017, rising 8 percent annually from 20.0 million in Q2 2016,” says Strategey Analytics’ Steven Waltzer, “strong demand for low-cost fitnessbands in China and premium smartwatches across the United States drove the uptick.”

Xiaomi shipped 3.7 million wearables worldwide in Q2 2017, rising 23%? annually from 3 million units in Q2 2016. Xiaomi’s Mi Band fitness trackers are popular in China, due to their highly competitive pricing and  features such as heart-rate monitors, step-counters and calendar alerts.

Fitbit shipped 3.4 million wearables for 16 percent marketshare worldwide in Q2 2017, almost halving from 29 percent a year ago. Fitbit is at risk of being trapped in a pincer movement between the low-end fitnessbands sold by Xiaomi and the fitness-led, high-end smartwatches sold by Apple.

Apple shipped 2.8 million wearables worldwide in Q2 2017, growing 56 percent annually from 1.8 million in Q2 2016. Apple has for now lost its wearables leadership to Xiaomi, due to a lack of presence in the sizeable fitnessband subcategory.

However, the rumored upcoming Watch Series 3 launch with enhanced health tracking could prove to be a popular smartwatch model and enable Apple to reclaim the top wearables spot later this year.

Global Wearables Vendor Shipments (Millions of Units)

Q2 ’16 Q2 ’17
Xiaomi 3.0 3.7
Fitbit 5.7 3.4
Apple 1.8 2.8
Others 9.5 11.7
Total 20.0 21.6
Global Wearables Vendor Marketshare %

Q2 ’16 Q2 ’17
Xiaomi 15.0% 17.1%
Fitbit 28.5% 15.7%
Apple 9.0% 13.0%
Others 47.5% 54.2%
Total 100.0% 100.0%
Total Growth YoY (%) 21.2% 8.0%
Source: Strategy Analytics