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Home > News > Industry News > LTE-enabled watches may resurr.....

LTE-enabled watches may resurrect smartwatch market, says Canalys

  • Author:Ella Cai
  • Release on:2017-08-15
“The hype surrounding smartwatches has been short-lived and the market must now focus on compelling use cases to stimulate demand,” says Canalys’ Mo Jia, “vendors in China, including Xiaotiancai and 360, have released Android-based smartwatches running on LTE networks, enabling parents to keep tabs on their children.

The smartwatch market, which has so far been a bit of a non-event, could get traction from LTE-enabled devices in H2, says Canalys.

The arrival of the new Snapdragon Wear chipsets from Qualcomm has prompted vendors to improve their wearable band offerings.”

Apple is expected to launch a cellular-enabled smartwatch in H2.

“Apple is poised to capture the cellular smartwatch market by using its strong relationships with operators, which will become critical points of sale for cellular smartwatches and related services,” says Canalys’ Jason Low, “it is crucial for Apple Stores and Apple’s offline retail partners to adapt quickly to effectively showcase new cellular-enabled use cases as soon as products are available.”

“Fitbit can still mount a challenge by producing an appealing smartwatch, avoiding the typical pitfalls of bulky design and short battery life, while integrating a system that gives proactive coaching, which may deliver noticeable benefits to users,” says Low, “Fitbit must outdo the rest to win the market,” adds Low.