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Home > News > Company News > Intel to sponsor Olympics

Intel to sponsor Olympics

  • Author:Ella Cai
  • Release on:2017-06-22
Intel is to sponsor the Olympics in a bid to promote VR which will probably cost Intel around $100 million.

“We’ll allow people online to feel like they are there,” said Intel CEO Brian Krzanich (pictured)!0.

The Olympics have their own internet-based Olympic Channel and the IOC has been keen to make it mire appealing to the young.

Intel intends to bring 5G, VR, Ai and drones to the Channel.

The deal covers one summer and one winter games up to 2024.

Intel joins other major sponsors such as Coca-Cola, Samsung and Alibaba.