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Home > News > Industry News > Imagination and Chips&Media to.....

Imagination and Chips&Media to integrate IPs

  • Author:Ella Cai
  • Release on:2018-09-05
Imagination and Chips&Media of Korea are ensuring that Imagination’s GPU IP and Chips&Media Video Codec IP are available as integrated and tested solutions that work together to provide system-level benefits, including a range of compression technologies, such as Imagination’s PVRIC lossless compression.

The IPs are designed around compatible formats and drivers and will enable customers to use best in class technology while removing concerns over incompatibility.

“There are a wide range of devices where the combination of advanced graphics and video at up to UHD resolutions are key requirements,” says Imagination’s Nigel Leeder.

Steve SangHyun Kim, CEO, Chips&Media, says: “It’s perfectly possible today to pick up a bundle of GPU and Video Codec IP from a single vendor, but the cost is a compromise in product quality as no single vendor has best-in-class video and GPU IP. Working together Chips&Media and Imagination can deliver a powerful and differentiated IP package that excels in both GPU and video.”

Chips&Media Video Codec IP includes all major standards (MPEG-2, MPEG-4, DivX, H.263, Sorenson, H.264, RV, VC-1, VP8, AVS, AVS+, HEVC / H.265, VP9 and AV1) at up to UHD resolutions. Imagination GPUs are designed for up to UHD UI, advanced gaming and apps, and are based on TBDR (tile based deferred rendering), a high-efficiency rendering approach unique to PowerVR.