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Home > News > Company News > Google expands into Home consu.....

Google expands into Home consumer electronics

  • Author:Ella Cai
  • Release on:2017-03-29
Google is launching Google Home and Google WiFi in the UK, expanding further into the realm of consumer electronics, building on its Pixel tablets and smartphones.

Previously announced in America back in October 2016 alongside the Pixel Phone, the new Google hardware will be available in the UK from 6 April.

Google Home

The voice-controlled smart speaker Google Home – the company’s answer to the Amazon Echo device – features the Google Assistant speech recognition technology. It answers your questions and triggers third party controls, such as the Nest thermostat, tado heating controllers, Philips Hue LED lighting and both video and audio, via Chromecast.

Google Home Google WiFi launch“Ask Google Home a question, and it will give you the answer by tapping into the power of Google—Search, Maps, Translate and more,” says Google. “A combination of our natural language processing, machine learning and voice recognition expertise allow users to interact naturally with the Assistant on Google Home.”
There is also a tie-in with publishers to deliver news briefings. Sources such as the BBC, The Guardian, The Financial Times, The Sun, The Telegraph, Huffington Post, and Sky News are supported.

It responds to trigger words, such as “OK Google” and the only button on the device is a mute Mic control. You configure it via an associated app.


Fitting in

The London presentation was by Suveer Kothari, Director of Product Partnerships & Planning, Google Home.
Google was addressing the Connected Home, said Kothari, with products designed to fit in, and not look like traditional consumer electronics items.

There are, for example, a range of coloured bases for the device to better suit home furnishing.

A lot of Google AI knowledge had also been fed into Google Home, he added.

“Google has simulated thousands of noisy environments,” he maintained, “in order to be able to support natural language understanding for a conversational experience.”

In terms of additional security for a device that will operate within your home, Google says it is employing “advanced security techniques” to protect code and content:

“All software is validated before it runs on the device via a cryptographically verified secure boot process, if the software is tampered with the cryptographic signature verification during boot-up will prevent it from being loaded and stop the operation of the device altogether.

Additionally, all traffic between Google Home and Google services is protected cryptographically. Finally, the software is managed by Google via regular updates that are pushed to the client.”